When we think about Search Engine Marketing (SEM) and how it's used most effectively today, it is fairly easy to see that there are really two major facets that make up the overall practice:
1. Traditional Organic Search Engine Optimization (SEO);
2. Pay Per Click (PPC) Marketing.
This model of SEM-combing these two ultra-effective traffic building strategies-has served the greater web community well over the years. And in fact, it still works incredibly well today.
Of course, we've improved upon the process with our proprietary technology and automation processes, but the foundation is indeed still the same. Search isn't going away anytime soon, so SEM as we know it will definitely remain prevalent. But what about the future?
What will the future bring for search engine marketing?
To answer this question accurately, Thorlos tennis socks I think we really have to sit back and take a good look at what other web technologies and interfaces are currently growing in popularity-beyond standard search alone. And then, we would have to try and account for new developments that have not even been unveiled yet, but are certainly coming down the pipeline sooner or later.
Just a few areas that SEM will need to continue to reach out and expand would naturally include:
� Mobile web advertising.
� Social media advertising (Facebook ads, Sponsored tweets, etc).
� Marketing within mobile and other types of apps.
� Connecting with visitors through new household internet-connected devices (like new TVs, DVR's, and other devices that feature web connectivity and app technology).
� Possibly reaching out to web-enabled automotive devices. Just as everything else, the vehicles we drive are increasingly taking advantage of new web technology.
Some of these might seem like a bit of a far stretch right now. But it's fair to say that they're all areas of technology growth right now for sure. To completely ignore any one of them as a new source of traffic would be naive.
And the other very important thing to consider here is the fact that for each one of these new media methods that grow in visitors, there are a proportional number of visitors that are being lured away from the traditional web and search engine model that we've come to rely on.
It's not going to disappear altogether, but the base of web users is being spread across multiple areas of focus as we fly into what the future brings. In order to remain effective, SEM will have to shift and account for the changes.
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